Whether you’re a small business owner or working to build a personal brand, knowing when to post on LinkedIn can make a huge difference in reaching your audience. LinkedIn’s user base is active and engaged, especially during key times when professionals are most likely to check their feeds. Here’s how you can make the most of LinkedIn in 2024 by posting at the right times.
Why Posting Time Matters on LinkedIn
LinkedIn is a platform primarily used by professionals, which means your posting times need to align with work habits and routines. Unlike other social media platforms where users log in at various times of the day, LinkedIn’s peak times tend to follow business hours, making it unique. Hitting these peak times can increase your content’s reach, engagement, and overall impact.
Best Times to Post on LinkedIn
To synthesize data from CoSchedule, LinkedIn, Sprout Social, Buffer, and Hootsuite, we’ve created an optimized schedule. By posting during these times, you’re more likely to connect with users when they’re most engaged and receptive.
Optimal Days to Post
- Primary Days: Tuesday, Wednesday, and Thursday
- Secondary Days: Monday and Friday
- Avoid Weekends: LinkedIn engagement typically drops on weekends, making weekday posts more effective for reaching professionals.
Best Times to Post
- Mid-Morning (10:00 AM – 12:00 PM)
- Most data sources agree that mid-morning is prime time on LinkedIn, especially on Tuesdays, Wednesdays, and Thursdays.
- During this time, professionals are actively checking updates, connecting, and engaging with content before their day fully ramps up.
- Early Morning (6:00 AM – 8:00 AM)
- While less common on other platforms, early mornings work well on LinkedIn, especially on Tuesdays and Wednesdays.
- This slot lets you catch professionals who are browsing LinkedIn during breakfast or commute time, getting a jumpstart on the day’s activities.
- Lunchtime (12:00 PM – 1:00 PM)
- Posting around lunchtime, particularly on Wednesdays and Thursdays, can capture users who are catching up on LinkedIn as they take a break from work.
- This is an ideal time for concise, easily digestible content that doesn’t demand a lengthy read but invites engagement.
- Late Afternoon (2:00 PM – 4:00 PM)
- The afternoon slump is real, and it’s also a prime window for LinkedIn. Users often take a break from their day-to-day to scroll through LinkedIn for new content.
- Mondays, Tuesdays, Wednesdays, and Thursdays are great for this window, which aligns with a natural lull in productivity.
- Weekend Mornings (Optional)
- If you’re targeting a more diverse audience or working with a flexible schedule, consider posting on weekends.
- Saturday at 4:00-5:00 AM or Sunday at 7:00 AM can help reach early risers or international audiences who may check LinkedIn even on non-workdays.
Creating a Personalized LinkedIn Posting Schedule
While these times are a good starting point, each audience is unique. It’s essential to monitor your engagement and track when your specific audience is most active. LinkedIn Analytics can provide insights into when your posts get the most traction, allowing you to adjust your schedule over time.
Key Tips for Small Businesses and Personal Brands
- Experiment and Adjust: Start with the suggested times above, but keep an eye on your LinkedIn metrics. If you see better engagement at different times, adjust accordingly.
- Plan for Consistency: Posting consistently is as important as posting at the right times. A steady schedule can keep you top-of-mind with your audience.
- Engage and Interact: The best posting times will help you reach more people, but don’t forget to engage. Comment, reply, and interact with those who engage with your posts.
Your 2024 LinkedIn Posting Schedule
To maximize your reach:
- Best Days: Tuesday, Wednesday, and Thursday
- Key Times: 10:00 AM – 12:00 PM (mid-morning) and 2:00 PM – 4:00 PM (late afternoon)
- Additional Windows to Test: Early mornings on Tuesdays and Wednesdays, and early weekend mornings.
By following these tips, you’ll set yourself up to make the most of LinkedIn and connect with your audience at just the right times. Whether you’re a small business or a budding personal brand, LinkedIn offers a world of opportunity—start posting, engaging, and building your presence today!