In an era of abundant digital marketing options, it’s easy to get caught up in the latest trends and forget about the “legacy” channels. Social

Marketing is like that ever-changing game where the rules see to shift just when you think you’ve figured them out. Since we’re more than halfway

Over the past couple of years, AI has dramatically changed how work is done in many industries. Many marketers have latched on to AI tools

Let’s begin by defining what we mean by search engine optimization (SEO) to make sure we are talking about the same thing: According to Google,

Let’s have a little chat about something you probably think is a bit old-school but is actually still super relevant: blogging. Yep, you heard that

What is Personal Branding? Your personality, talents, skills, interests, experiences, network, and more are woven together to create the tapestry of you! Together, they are

Unless you’re living under a rock, you know that AI(artificial intelligence) tools are on the rise. Truthfully, AI’s been incorporated into our day to day

The ‘Link in Bio’ feature has long been a go-to for Instagram users seeking to share external content or direct their followers to their website.

There is a lot of nuance in modern marketing strategies and tactics. At a high level, they can be broken down into two distinct categories: