Search Engine Optimization (SEO) is a fairly simple, but not easy, process.
That’s it.
Now for the elephant in the room…
There is no guarantee for SEO success. There are too many algorithm factors beyond the control of most businesses.
The only way to guarantee placement in search engine results pages (SERPs) is to pay for it via digital advertising.
SEO is an ingrained component of an effective content marketing plan. Focus on high-quality content (assuming your website is technically sound and web pages are structured properly) and search engine rankings will naturally improve.
The other factor to consider at this time is the impact of AI. While no one knows for sure how Google and other search engines are going to handle the distribution of information with AI, it will certainly change SEO as we now know it.
So, do we recommend SEO and do we do this kind of work for our clients?
Absolutely, but within the context of a strategic content marketing plan that is properly implemented.
We leverage our experience and best-of-breed tools like SEMrush, Google Search Console, and RankMath Pro to increase search visibility.
There are no smoke and mirrors, fluffy feel good metrics that don’t matter, or other shenanigans that have tarnished SEO.
We use current, known SEO best practices to help make your content appear in relevant search queries. This is all any SEO firm can do. Outside of this, it is up to the algorithms.
Are you looking to be more visible when people search for your products and services? Schedule a discovery call with our team today to explore how we can help with SEO and search engine marketing.